We specialise in setting up new ventures to be ready for business partners, investors, and future team members with a modern approach to shareholder documentation and founder structuring, with Australia’s best pricing and fastest turnaround.


Based on the years of learnings from producing tens of thousands of legal documents for startups, we’ve developed a suite of startup-specific contracts and services, at affordable fixed-prices, that our lawyers tailor for clients in just a few hours.


We have advised on 125+ early stage capital raisings, from seed and angel rounds, accelerator investments, multi-million dollar Series A and B venture capital financings, Crowd Sourced Funding, and everything in between.

General Standards has incorporated dozens of Founder Institute startups since 2014. I recommend that any startup founder speak with General Standards to get setup the right way, the first time.

Benjamin Chong
Australian Director, Founder Institute
Partner, Right Click Capital

Notable Work

  • Venture Capital
  • Cradle-to-Grave

    2014 Incorporation
    $1.5M in Capital (AirTree, Adcock)
    2018 Exit to Oneflare

  • Capital Raising

    $10M+ in Capital
    20+ Investors including Ecole hôtelière de Lausanne

  • Enterprise Sales

    900-seat SaaS licence to Canadian eCommerce behemoth Shopify.

  • Capital Raising

    $2.5M+ in Seed Capital
    40+ Investors
    Preference Shares
    Convertible Notes

  • Accelerators

    Developed Standard Documents
    Onboarded 15 Startups
    $600K Total Investment

  • Terms of Service

    Terms of Service and Privacy Policy used for tens of thousands of customers.

  • Accelerator / Capital Raising
  • ESOP

    Employee Share Option Plan
    Issue Options to Team Members

How we work


Fixed-price standard legal services.

Upfront payments.

Standard online scheduling.


Capped-price standard legal services and discounted hourly rates.

Fortnightly billing.

Priority online scheduling.

$110 per month.


Tailored, relationship-based legal service solutions for long-standing clients with high-growth ventures.

Contact Us

we’d love to hear from you

Book in a free, no-obligation consultation to discuss your startup and how we can help (or email us on australia@generalstandards.co).