Company Setup

Get started the right way, with a tailored foundation built for the future.

  • Tailored Constitution or Shareholder Agreement
  • Founder Share Vesting Agreements
  • Founder Services Agreements
  • IP Assignment Agreements
  • Family Trusts
  • Company Registration (plus $495 ASIC fee)
  • $1,500 for 2 founders
  • Additional founders – $330 each
  • First drafts ready in 3 hours


Price includes phone consultation, document preparation, up to 2 rounds of amendments and digital signing via HelloSign.com.


Setting up your company the right way is what General Standards does best. Our experience has been honed from not just setting up hundreds of startup companies, but from working with thousands of startups making important decisions as they grow, raise money, hire people and make important decisions. We have seen things go great, and not-so-great. We put all that learning into the way we setup companies, so you have a clear way to make important decisions when the time comes.


General Standards prepares documents that think about the future, and have the flexibility to change without compromising the rights of the company and shareholders. We understand intimately that the dynamics of a startup on day one will be different to day 1,000.  Our companies are ready-built to issue equity to investors and team members.


We place a strong emphasis on share vesting for founders, ensuring that commitments made in the first few years are linked back to shareholdings. This critically includes documenting the services founders will provide to the company, and ensuring that IP is transferred into the company from the outset.


We also ensure that founders themselves are set up correctly to protect the value in the assets they are building.


Your first (free) consultation with General Standards will help you identify any other items that you may need, such as documenting any funding be provided by the founders, managing external contractors and making sure your business name is available in the markets you wish to operate.


On top of getting expert advice, setting up a new startup with General Standards is fast and predictable. You schedule a “work window” at your convenience, during which General Standards will consult with you and prepare the first drafts of your documents, meaning you usually receive your first draft within 3-4 hours. Most startups are fully setup within a week.


Notable Work

  • Venture Capital
  • Cradle-to-Grave

    2014 Incorporation
    $1.5M in Capital (AirTree, Adcock)
    2018 Exit to Oneflare

  • Capital Raising

    $10M+ in Capital
    20+ Investors including Ecole hôtelière de Lausanne

  • Enterprise Sales

    900-seat SaaS licence to Canadian eCommerce behemoth Shopify.

  • Capital Raising

    $2.5M+ in Seed Capital
    40+ Investors
    Preference Shares
    Convertible Notes

  • Accelerators

    Developed Standard Documents
    Onboarded 15 Startups
    $600K Total Investment

  • Terms of Service

    Terms of Service and Privacy Policy used for tens of thousands of customers.

  • Accelerator / Capital Raising
  • ESOP

    Employee Share Option Plan
    Issue Options to Team Members